A new way to turn global demand into revenue

Stripe has announced a range of new products and features aimed at going beyond global customer acquisition to actually converting it into revenue. This update focuses on localizing the payment experience, maximizing payment performance, cross-border money movement, and managing tax and regulatory compliance.

Checkout studio, the latest feature of the Optimized Checkout Suite, recommends payment methods tailored to each market. For example, when entering the Spanish or Polish market, it suggests local payment methods such as Bizum or BLIK, and businesses can verify the impact of adoption through A/B testing.

According to the data, inappropriate payment methods can reduce conversion rates by up to 15%, but offering the right methods can yield significant results. Brazil's Pix was shown to increase conversion rates by 38.3%, and India's UPI by 19.8%.

AI-powered Adaptive Pricing displays prices to customers in their local currency. Through this, businesses can see an average increase of 5% in authorization rates and a 17.8% rise in cross-border revenue, and it also has the effect of boosting conversion rates and customer lifetime value (LTV) in subscription models.

Stripe Authorization Boost leverages AI to provide authentication, authorization, and fraud prevention tools. It optimizes payment performance by reflecting the different issuer characteristics and network preferences across markets.