Google launches Universal Cart in the U.S. across Search and Gemini app

Google has launched Universal Cart in the U.S., available across Google Search and the Gemini app. This intelligent shopping hub is designed to organize holiday shopping by consolidating items from multiple retailers into a single view, replacing the need for scattered browser tabs and screenshots.

Key Features and Capabilities

The cart leverages Google’s Shopping Graph, which contains over 60 billion continually refreshed product listings, to provide real-time updates and intelligent assistance:

• Cross-Retailer Organization: Users can save items from different stores, such as Steve Madden, Quince, and Ulta Beauty, into one cart that persists across Search and the Gemini app.
• Price and Inventory Tracking: The system proactively monitors the entire list, sending notifications for price drops or when out-of-stock items become available again.
• Savings Optimization: Built on Google Wallet, the cart identifies relevant promo codes and suggests the best payment methods based on user card perks.
• Seamless Checkout: Shoppers can complete purchases securely via Google Pay or transfer items to the merchant’s site to finish the order.

Supported Merchants and Protocol

Universal Cart operates using the Universal Commerce Protocol (UCP) to ensure secure transactions. Initial checkout support includes major retailers such as Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, and many Shopify merchants. Regardless of the checkout path, merchants remain the seller of record and provide direct customer support.