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Qwen Reaches 167M Monthly Users as Alibaba Reports 250M AI Shopping Trials

·2026.10.25 10:22

Key point

QuestMobile data shows Qwen has 167M monthly users, with 73.2% of surveyed Chinese consumers using it primarily for product comparison.

Details

  • QuestMobile counted 167 million monthly Qwen users in June, ranking second only to Doubao among Chinese AI apps.
  • Alibaba reports 250 million people have had their first AI shopping experience through Qwen's agent features, which can search over 4 billion products on Taobao and Tmall.
  • A July iResearch survey of 1,000 Chinese consumers found 73.2% use Qwen for comparing options and 59.8% for matching products to personal needs.
  • 54% of car buyers and more than half of recent phone buyers used general AI apps like Qwen for research rather than built-in shopping app AI.
  • Worldpay's seven-market survey indicates 86% of Chinese consumers would shop with an AI agent, compared to 45% of Americans.
  • The 250 million figure is a cumulative count of first-time users, not monthly shoppers, and survey samples per category are small.
qwenalibabaai-shoppingtaobaochinese-marketuser-adoption
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