Carrot Launches Korea's First Public Beta for Advertising MCP, Sharing a Case Study on Expanding Developer Roles
·2026.11.03 18:27
Key point
Carrot launched Korea's first advertising MCP as a public beta on September 16.
Details
- Carrot launched Korea's first advertising MCP as a public beta on September 16.
- Because directly connecting existing APIs caused AI to confuse tools and provide inaccurate answers, the tools were redesigned based on advertisers' questions.
- During the integration of OAuth 2.1 standard authentication, the team verified OpenAI Codex support to resolve issues before launch.
- Post-launch, usage was monitored via a dashboard, and the practical value of AI was validated through real-world management of a bakery's advertising campaign, including creative fatigue analysis.
- The next step is to integrate ad modification features to enable AI to directly edit and create ads.
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