Merge uses GPT-6 Astra and Codex to automate product development and business operations
·2026.11.05 17:00
Key point
The integration platform reports that AI automation reduced guest list preparation and outreach for executive dinners from dozens of hours to about 30 minutes per event.
Details
- Merge uses GPT-6 Astra and Codex for product code reviews, marketing, and business development planning, with tool calls succeeding 99.9% of the time compared to 60% for public MCP servers.
- AI automation reduced the time to prepare guest lists and outreach for executive dinners from dozens of hours to about 30 minutes per event, measured over three months.
- The company ran 16 executive dinners in Q3 2026, up from eight in Q2, and plans to host more than 30 in Q4.
- Non-engineering staff, such as sales leaders, use AI to build reusable workflows for deal approvals and forecast updates, while the social media team uses GPT-6 Astra in ChatGPT to identify posts for response.
- Merge’s products include Merge Unified for customer-data integrations, Merge Agent Handler for secure tool access, and Merge Gateway for model routing and cost controls.
- CEO Shensi Ding notes that GPT-6 Astra is fast and better at code reviews, while Codex has improved significantly, leading to internal debates over which tool to use.
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