AI BriefingOpenAI launches Businesses in ChatGPT beta with Business Hub and US Business Agents
·2026.11.10 19:00
Key point
Businesses can claim their profile via Business Hub and launch Business Agents for eligible ecommerce and online service firms in the US.
Details
- OpenAI introduces Businesses in ChatGPT in beta, allowing businesses to claim their profile and manage information to connect with 1.2 billion weekly users.
- Business Hub provides aggregated insights on mentions, website clicks, and discovery topics, with data protected by privacy thresholds that prevent sharing individual conversations.
- Eligible ecommerce and online service businesses in the US can launch Business Agents to answer customer questions and explore offerings, with the option to sponsor placements for ChatGPT Ads.
- Shopify merchants can connect their store directly from Business Hub or the Shopify admin to streamline verification, with eligible products already integrated via Shopify Catalog.
- The platform is designed to keep Business Agent conversations clearly labeled and separate from the user's original ChatGPT chat, while OpenAI plans to expand to more markets and categories over time.
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