Kakao Promotes Experimental Culture Encouraging Failure Through AI Beer Chat Day

Kakao is building an experimental culture across the organization that encourages failure and learning to respond to the rapid changes in AI technology. As part of these efforts, the company held the inaugural 'AI Beer Chat Day' last July, facilitating interaction between AI experts and employees.

Event Operations Leveraging AI Agents as Team Members

This event was an 'AI-native' experiment conducted in collaboration with AI agents throughout the entire process, from planning to operation. Kakao aimed to demonstrate real-world cases of utilizing AI not merely as a tool, but as a 'team member'.

• Planning and Brainstorming: Gemini was used to derive specific event ideas such as 'Color Name Tag Networking' and 'Mission Card Challenge'.
• Design and Website Development: Website coding and name tag design were performed using Claude Code and GPT-4o; notably, the website was completed entirely by AI without any manual code modifications.
• Promotion and Video Production: Gemini handled the drafting of announcements, while promotional videos were produced with high quality in a short time using Veo3.
• On-site Operations: Claude Code designed mission cards for networking, and the prize draw was completed just 10 minutes before the event using the Flowith lottery app.

Organizational Culture Turning Failure into Assets

Following the 'Fail Fast, Learn Faster' principle, Kakao is cultivating an environment where employees are not afraid of failure. The company supports psychological safety for employees when they make new attempts, and after project completion, mandatory retrospective sessions are held to analyze failure cases and accumulate lessons as organizational assets. Furthermore, management actively encourages retries, positioning this as a core driver for flexibly adapting to AI technology changes and sustaining growth.