AI BriefingApp Store Ecosystem Reaches $1.4 Trillion Fueled by Global Developer Growth
Key point
In 2025, the global App Store ecosystem recorded $1.4 trillion in revenue, growing roughly threefold compared to 2019.
Details
In 2025, the global App Store ecosystem recorded $1.4 trillion in developer billings and sales, growing roughly threefold since 2019. Over 90% of total revenue went to developers, and notably, more than 40 of the top 100 apps featuring AI capabilities showed higher revenue growth than other apps.
The revenue breakdown is as follows:
- Physical goods and services: $1.1 trillion (groceries, food delivery, retail, travel, etc.)
- In-app advertising revenue: $151 billion
- Digital goods and services: $149 billion (games, enterprise apps, streaming, etc.)
Apple is strengthening developer support through AI technologies such as Apple Intelligence and agentic coding in Xcode. The company also operates Apple Developer Center and Apple Developer Academy locations worldwide, continuing to invest in nurturing the next generation of developers and expanding the ecosystem.
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