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Fake shopping sites exposed in ChatGPT search results

·2026.06.09 18:37

Key point

Fake shopping sites impersonating well-known brands were discovered in ChatGPT search results, raising concerns about the risk of users' financial information being leaked.

Details

An incident occurred in which ChatGPT's search feature recommended fake online stores impersonating well-known brands such as Russell & Bromley and Dunelm as trustworthy sources. These sites operate by luring users in with discounts of up to 80% and then stealing their payment information and financial data.

According to a report by the data analysis firm Ask Silver, it has been suggested that the ChatGPT model may have undergone data poisoning. The consumer protection agency National Trading Standards warned that AI recommendations do not guarantee safety, and that criminals are quickly adapting to new technologies.

OpenAI confirmed that the fraudulent sites in question have already been removed from the search index.

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