AI BriefingRepl.it Modernizes Its Marketing System
Key point
Repl.it redesigned its landing pages to clearly communicate product value and build a scalable marketing system.
Details
Repl.it overhauled its marketing pages with the goal of driving product growth and user education. Instead of the previous vague messaging, the team focused on clearly conveying the product's core value and making it easy for millions of potential customers to understand the product.
To design the information architecture (IA), the team conducted a site audit and established an SEO-conscious keyword strategy. They combined adjectives like Collaborative, Online, and Browser with nouns like IDE, Coding, and Programming to optimize for search.
The new sitemap was reorganized around the following key features:
- Instant IDE
- Multiplayer
- Community
- Teams
- Hosting
The layout was designed to be simple and scalable so it could keep up with a rapidly changing product environment. By actively leveraging Figma's Components and Auto-layout, the team built a system that allows consistent design assets to be produced quickly and efficiently.
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