Apple Decides to Give Up on Siri Launch Following EU's Rejection of Exemption Request

·2026.06.10 01:13

Key point

Apple has given up on launching Siri's AI features in the European region due to failure to comply with EU regulations.

Details

Apple has decided not to launch new AI features for Siri in the European region after receiving a ruling of failure to comply with regulations for AI tools from the European Commission.

Apple requested the application of an exemption clause for regulatory compliance, but as the exemption request was rejected by the EU, providing the service in the region became impossible.

This decision is seen as a case showing the technical and legal challenges major big tech companies face in responding to the EU's Digital Markets Act (DMA) and related AI regulatory environment.

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