AI BriefingTemplatizing Oliveyoung Live Event Pages
Key point
Oliveyoung built a modular event page template to reduce publishing resources amid the growth of live commerce.
Details
As the number of Oliveyoung Live broadcasts surged from twice a week to five times a week, a publishing resource problem arose from having to manually produce pages every time. To solve this, developers, publishers, and designers collaborated on a project to modularize the pages.
Based on the fixed information of live commerce (brand, product, benefits, etc.), four core areas were defined to design the template.
- Visual Type: Configuring top/bottom background images and a button area whose state changes according to click events
- Image Type: Single image registration feature
- Product Type: Freely combining 1-column/2-column product areas, landing on the product detail page when clicked
- Notice: Displaying event precaution popup text
As a result of introducing this modular template, the media commerce team can now directly create event pages with just a few clicks, without any involvement from the development team.
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