Banksalad's BX Team Shares Brand Experience Design and Organizational Culture

Banksalad's BX team is responsible for the overall brand experience, including reviewing in-app communication messages, designing visual elements, and branding for internal members. Recently, the team has carried out major projects such as the brand renewal and designing the office experience at Yeouido Parc.1.

In terms of organizational culture, the team emphasizes a 'bold feedback' culture in which all company members participate. It operates by incorporating opinions from other job functions beyond designers to draw out valid questions from a user's perspective, thereby improving the quality of the output.

Going forward, the BX team plans to focus on internalizing brand values and revamping the in-app language and visuals, growing Banksalad into a powerful brand that leads innovation in financial life.