AI BriefingWorld Launches Eye-Scan Sneakers
·2026.04.25 01:12
Key point
World sold limited-edition sneakers that require an eye scan for $160.
Details
World has transformed its San Francisco Union Square store into a Future Basics collaboration space and released limited-edition sneakers called Cyto XLiftoffs.
The purchase requirement is scanning your eye at the store's Orb, priced at $160 + tax. Through this, World is connecting its biometric authentication feature, World ID, with a consumer experience.
- World has installed 13+ Orbs across the Bay Area.
- It has continued its promotion with Midway's recent humans-only concert and the Lift Off event.
- The Live Nation·Bruno Mars collaboration mentioned at the event was denied by Live Nation.
- Future Basics was founded by Universal Music Group's Kyle Riggle, who has a past Yeezy background.
- Some sizes are on backorder following the event.
This summary was generated automatically by AI. Check the original for the author's claims and context. Copyright belongs to the original author.
Our guide explains how the AI works. Report summary errors, attribution issues, or removal requests via Contact.
Related
Class Action Suit Alleges OpenAI Routed ChatGPT Conversations to Human Reviewers Without Clear DisclosureOpenAI Tracks User Behavior on External Websites via Cookies Linked to ChatGPT Accounts