AI BriefingOpenAI Expected to Shift to a Lower-Cost Subscription Model
·2026.04.29 08:47
Key point
OpenAI is expected to shift its revenue structure from the high-priced Plus subscription to a lower-cost, ad-based model.
Details
According to a report by The Information, OpenAI expects the number of ChatGPT Plus ($20/month) subscribers to plunge by about 80%, from 44 million in 2025 to 9 million in 2026.
OpenAI plans to fill this gap with 'ChatGPT Go', a lower-cost, ad-based subscription model.
- The expected number of ChatGPT Go subscribers is projected to surge from 3 million in 2025 to 112 million in 2026.
- The price of this model is expected to be around $5–8 per month, depending on the region.
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