Snap CEO Says AI Writes Two-Thirds of Company's Code
Key point
Snap launched AI Sponsored Snaps, and the CEO warned of a social backlash against AI.
Details
Since introducing My AI in 2023, Snap has continued expanding its AI features, and this time it unveiled AI Sponsored Snaps, introducing an ad format that lets users chat with brand chatbots. Evan Spiegel said in a recent interview that AI writes two-thirds of the company's code.
He warned that tech leaders shouldn't assume AI will be too easily accepted, and that a major social backlash could grow going forward. At the same time, he said AI is one of the biggest boons for the company, while stressing that tools should not prioritize business goals over humanity's goals.
Key figures and public opinion are as follows.
- Snap's monthly users are around 1 billion.
- Paid subscribers in Q4 2025 grew 71% year-over-year to more than 25 million.
- 2025 revenue was $5.9 billion, up 11%.
- An NBC News poll (1,000 registered voters) found 26% positive and 46% negative views on AI.
- A survey of 2,400 knowledge workers by Writer and Workplace Intelligence found 29% of employees, and 44% of Gen Z, said they hindered AI adoption.
- Brookings found that 57% of Americans use AI, and 40% use generative AI more often than a year ago.
- The Stanford HAI AI Index found that nearly two-thirds of respondents believed jobs would decrease in 20 years, and trust in the U.S. government's regulation was less than one-third.
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