Marketing Cookies Enabled by Default for Free ChatGPT

OpenAI has changed the marketing cookie setting for free ChatGPT accounts to default on, allowing limited identifiers to be shared with marketing partners across the web for promoting its products and measuring conversions.

• The shared information may include cookie ID, device ID, and in some cases email address.
• ChatGPT conversation content is not shared with advertisers or marketing partners.
• Users can opt out at Settings > Data Controls > Marketing Privacy.
• Under state privacy laws, this measure falls under targeted advertising or cross-context behavioral advertising.
• For free accounts, the setting was turned on by default, while Plus and Enterprise accounts did not have it on by default.
• The privacy policy wording was changed to vendors, service providers, and marketing partners, and some wording was briefly missing before OpenAI restored it, explaining it as an error.
• This change coincides with OpenAI's ongoing trial, since February, of ads at the bottom of ChatGPT outputs in the US.