OpenAI Enables Marketing Cookies by Default for Free ChatGPT Users

OpenAI has enabled marketing cookies by default for free ChatGPT users in the US, allowing it to share limited identifiers with marketing partners to promote products like ChatGPT and Codex on external websites and apps.

• The new privacy policy specifies marketing partners in addition to vendors, service providers.
• OpenAI stated that it may pass limited information such as email addresses, cookie IDs, and device IDs to advertising platforms for conversion measurement.
• OpenAI emphasized that conversation content is not shared with advertisers, and users can opt out via Settings > Data Controls > Marketing Privacy.
• In 2 free accounts checked by WIRED, the setting was enabled by default, while Plus and Enterprise accounts had it disabled by default.
• A sentence regarding sensitive Personal Data that had briefly disappeared was restored after OpenAI explained it was an error.