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Toprank - A Claude Code Plugin for SEO and Ad Management

·2026.05.07 09:46

Key point

It is an open-source MCP-based Claude Code plugin that automates Google Ads, Meta Ads, and SEO management.

Details

It is an open-source marketing automation tool that directly accesses Google Search Console, Google Ads, and Meta Ads data to perform traffic analysis, ad spend waste detection, meta tag fixes, and more.

Key Features and Skills:

  • Google Ads: Account audits (7 health metrics), campaign management (bid/budget adjustments), RSA copy generation and A/B testing, landing page relevance analysis.
  • Meta Ads: Pixel/CAPI and Creative Health audits, ROAS analysis, frequency-first triage, and Learning Phase diagnostics.
  • SEO: Action plans based on GSC data, E-E-A-T content writing, keyword research, GEO (Generative Engine Optimization) scoring.
  • Gemini Cross-Model: Ability to request a second opinion (Review, Challenge, Consult) on decisions via Google Gemini.

Technical Features:

  • Through the OpenClaw/Hermes adaptation layer, it is possible to configure an unattended SEO agent that performs site monitoring and meta tag rewriting.
  • It provides a standalone MCP (Model Context Protocol) server, allowing independent use not only in Claude Code but also in any MCP client such as Claude Desktop, Cursor.
  • It supports graceful degradation through a tool-agnostic design that works even without specific connectors.
  • It is provided under the MIT License.

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