AI BriefingChatGPT Ads Self-Serve Opens Up
Key point
OpenAI unveiled self-serve ChatGPT ads and measurement tools for US advertisers.
Details
OpenAI has opened a beta self-serve Ads Manager that lets US advertisers run ChatGPT ads directly. Without an agency, they can sign up at ads.openai.com to handle budget, bidding, pacing, creative uploads, and performance tracking.
CPC bidding and expanded measurement tools have also been added. It's still in beta, but it lowers the barrier to entry for buying and operating ads.
- The OpenAI pixel needs to be installed site-wide to connect ChatGPT clicks to site conversions.
- A lead event should be fired on every demo and contact form to verify that measurement is working correctly.
- The OpenAI Ads API returns performance at four levels—account / campaign / ad group / ad—in the same response structure.
- The example is an automated workflow in Python that collects daily snapshots, summarizes them, and sends them to Slack.
Citing industry CTR of 1.3% and Google Search at 29.2%, it's seen as more of a first-mover channel for now rather than a performance channel.
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