PlayStation Expands AI Use in Game Development

Sony Interactive Entertainment stated in its latest earnings announcement that it will apply AI more broadly across game development to lower production barriers and increase content output and diversity.

• AI tools will be applied to automate repetitive tasks, improve software engineering productivity, and accelerate QA, 3D modeling, and animation.
• The internal tool Mockingbird rapidly generates 3D facial animation based on performance capture data, and the company explained that it does not replace human performers.
• Studios such as Naughty Dog and San Diego Studio are also adopting AI-based tools, and AI animation tools were used in Horizon Zero Dawn Remastered as well.
• Sony also introduced the application of AI to optimize payment network routing for the PlayStation Store.

Sony drew a clear line, stating that creative vision and emotional completeness remain the responsibility of studios and performers, with AI serving only in a supporting role.