AI BriefingChatGPT Introduces Ads and Expands Accessibility Strategy
Key point
OpenAI is launching the low-cost **ChatGPT Go** plan and testing ads to expand ChatGPT accessibility.
Details
OpenAI is expanding ChatGPT Go to the United States and worldwide so that more people can use powerful AI. ChatGPT Go, a low-cost subscription model priced at $8 per month, provides messaging, image generation, file upload, and memory features.
In addition, OpenAI plans to begin ad testing in the United States targeting free and Go plan users. Ads will be displayed at the bottom of answers in the form of related products or services, and the paid subscription models Pro, Business, Enterprise will not include ads.
When introducing ads, the following core principles will be observed:
- Answer independence: Ads do not influence the content of ChatGPT's answers, and answers are optimized to be most helpful to the user.
- Conversation privacy: User conversation data is not sold to advertisers, and privacy is protected.
- User control: Users can turn off personalized ads or delete data used for ads at any time.
Ads will not appear near sensitive or regulated topics (health, mental health, politics, etc.), and will be managed so they do not appear on accounts of users under 18.
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