AI BriefingWalt Disney and OpenAI Sign Landmark Deal to Bring Popular Characters to Sora
Key point
Disney and OpenAI have signed a 3-year licensing agreement, supporting video generation using popular Disney and Marvel characters, among others, through Sora.
Details
The Walt Disney Company and OpenAI have signed a 3-year licensing agreement enabling the use of over 200 characters from Disney, Marvel, Pixar, and Star Wars through Sora. Fans will be able to share short social videos generated based on user prompts, and selected videos will be streamed on Disney+.
Through this collaboration, ChatGPT Images will also be able to convert user text into images using the same IP. The service is expected to fully launch in early 2026.
Key business details are as follows:
- Disney becomes a major OpenAI customer, using the API to develop new products and adopting ChatGPT for employees.
- Disney will make a $1 billion equity investment in OpenAI and secure additional warrants for share purchases.
Both companies have jointly committed to the responsible use of Responsible AI that protects creators' rights and ensures user safety.
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