OpenAI Introduces AI Search to JioHotstar
Key point
OpenAI has partnered with JioHotstar to introduce AI search functionality, giving rise to a new app model that combines specialized services.
Details
OpenAI and JioHotstar have introduced ChatGPT-powered AI search within the app through a partnership. Users can receive content recommendations using natural language, such as mood or language.
Additionally, Hotstar has partnered with Swiggy to add a feature that lets users order food within the app during live streaming. Already, more than 37 million users have used this feature.
This move reflects a shift toward the 'Stitched App' model, in which specialized companies in each field integrate into one another's platforms, rather than a 'super app' where a single company owns all services. Users enjoy a seamless experience within one app, but the actual services are structured to be provided by specialized companies in each field, such as streaming, AI, and food delivery.
This summary was generated automatically by AI. Check the original for the author's claims and context. Copyright belongs to the original author.
Our guide explains how the AI works. Report summary errors, attribution issues, or removal requests via Contact.