AI BriefingHYGH Accelerates Development and Campaign Speed with ChatGPT Business
Key point
HYGH used ChatGPT Business to shorten its software MVP development cycle and maximize campaign production efficiency.
Details
Digital media company HYGH introduced ChatGPT Business to resolve bottlenecks in its internal development process. As a result, it is now saving an average of 5.5 hours per employee per week.
An innovative shift has emerged in product management and development. By instantly generating PRDs (Product Requirement Documents) from meeting content and using Codex for rapid prototyping, the company has shortened projects that used to take 1-2 months down to shipping 2 MVPs per week.
Ad campaign production efficiency has also improved significantly. The creative team uses ChatGPT Business and Sora, among others, to accelerate copywriting and visual generation, delivering more drafts to clients faster and achieving both increased revenue and reduced working time at the same time.
In addition, AI has been integrated as part of the company's operating model. Every Wednesday, the company runs 'Workflow Wednesdays' to share work automation use cases, and actively uses AI for research, documentation, and data analysis in a secure, GDPR-compliant environment.
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