AI Briefing
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Collection of Social Media Content Creation Skills for Claude Released

·2026.07.13 16:30

Key point

A workflow-based skill collection has been released to help Claude agents produce consistent content.

Details

Social Media Skills, released by Charlie Hills, is not just a collection of prompts but a content creation pipeline that generates content while maintaining a consistent brand voice.

The core mechanism is the 'Voice-first' approach. The voice-builder skill generates about-me.md and voice.md based on user interviews and samples, and all subsequent channel-specific skills reference these files to maintain a consistent tone and manner.

Key Features and Structure:

  • Content Generation: LinkedIn post writing, hook generation, formatting applying various frameworks (PAS, AIDA, etc.).
  • Multi-Channel Expansion: Centered on newsletters, supports YouTube thumbnail prompt generation, Reels script writing, Instagram carousel creation, and more.
  • Analysis and Optimization: Draft scoring based on post history (post-scorer) and a data-driven analytics dashboard.

The project is released under the MIT License and can be installed via the Claude Code plugin marketplace or Git. Some skills require integration with external services such as Apify or the Gemini API.

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