AI BriefingAdding AI Magic to Mattel's Iconic Brands
·2025.06.12 09:00
Key point
OpenAI and Mattel have formed a partnership to adopt ChatGPT Enterprise to drive innovation in brand experiences.
Details
OpenAI has partnered with global toy and entertainment company Mattel to bring AI-powered innovation to Mattel's iconic brands.
Mattel plans to deploy ChatGPT Enterprise across its business operations to accelerate product development and creative ideation, and to deepen engagement with fans around the world.
Through this collaboration, Mattel will pursue the following changes:
- Redefining new forms of play experiences and brand interactions using AI technology
- Providing ChatGPT to employees to enhance productivity and creativity
- Driving innovation and change at scale across the company
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