AI BriefingOpenAI Signs Partnership with Schibsted Media Group
Key point
OpenAI has signed a partnership with Schibsted Media Group to integrate major Nordic media content into ChatGPT.
Details
OpenAI has signed a partnership with Schibsted Media Group to integrate a variety of Schibsted's media content into OpenAI products, including ChatGPT. Through this, users will be able to check the latest news summaries from major Nordic news outlets such as VG, Aftenposten, Aftonbladet, and Svenska Dagbladet, with clear source attribution ensuring the reliability of the information.
This collaboration aims to deliver Schibsted's content to new readers while providing ChatGPT's 300 million users with the latest information about the Nordic region.
Schibsted Media is already utilizing AI across various areas:
- Responding to reader questions through Aftonbladet's AI chatbot
- Providing a personalized weekly news summary tool
- Producing multimedia content using Text-to-speech and Text-to-video technologies
This partnership is part of a strategic move to maintain high-quality journalism and explore new commercial opportunities amid an environment where AI-based platforms are transforming the way information is searched.
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