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EU AI Act Transparency Obligations Take Effect

·2026.07.21 00:54

Key point

As the transparency provisions of the EU AI Act take effect, labeling obligations for AI-generated content are strengthened.

Details

Starting August 2, 2026, Article 50 of the EU AI Act applies, putting into effect regulations to ensure transparency for AI-generated content.

The key regulatory details are as follows:

  • AI Interaction: When users interact directly with an AI system, they must be informed that the system is AI.
  • Visual Content: All AI-generated images and videos must include a machine-readable mark indicating that they were produced by AI.
  • Text Content: AI-authored text addressing matters of public interest must clearly state that it is AI-generated.
  • Exceptions: Some exceptions may apply to art and video productions in B2B (business-to-business) or industrial contexts.

This regulation aims to increase trust in the information ecosystem and help users make informed decisions regarding AI-generated content. US companies with a global market presence are likely to apply the same standard worldwide in order to comply with the regulation.

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