AI BriefingFuzzr
Key point
Brazilian audio production company Fuzzr adopted ElevenLabs' Voice Cloning API to build a large-scale ad audio production pipeline.
Details
Fuzzr, an audio production company specializing in Brazilian retail advertising, integrated ElevenLabs' Voice Cloning technology and API into its existing production pipeline, automating hundreds of ad voiceovers per month.
Under the previous approach, even minor script revisions required scheduling a new studio recording session. Fuzzr cloned voices with the voice actors' consent and appropriate compensation, creating a structure that can be used across multiple projects and formats without repeated recording sessions. The cloned voices are also used to generate content in additional languages.
This infrastructure has expanded beyond internal production tooling into Spot Bot, a WhatsApp-based conversational ad audio generation service. ElevenLabs is currently supporting the production of thousands of ad audio assets for the Brazilian market.
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