What Was Banksalad's AI Agent Vision? Looking Back at Korea Fintech Week 2025

Banksalad participated in Korea Fintech Week 2025 with an independent booth, focusing on introducing its AI agent vision that solves financial problems on behalf of users. The booth featured a brand film at the top to convey its direction, and was organized so visitors could experience it hands-on.

On the left side of the booth, visitors could experience how AI agents solve everyday financial problems around the themes of thorough insurance management, reliable business assistant, and smart spending. Next to this, there was content where Topping+ analyzes spending patterns, along with a space to make customized fruit keyrings based on this analysis.

What drew particular attention was the AI agent for small business owners. When entering a request like "Business isn't profitable these days, help me!", it demonstrated a scenario where the agent suggests switching (refinancing) at a point when interest savings are possible, and even carries out complex processes on the user's behalf—such as the refinancing procedure and searching for and applying to government support programs.

Banksalad explains this direction as follows:

• While generative AI is a tool for finding answers, an AI agent is a tool that executes on your behalf.
• When combined with MyData, more sophisticated automation becomes possible based on an individual's financial and asset information.
• The ultimate goal is to solve life's problems—from finance to health—using data and AI.

Current services are also connected based on this philosophy, and the company reiterated its message of solving problems across finance and health based on customers' data portability rights. At the same time, through this booth, Banksalad also revealed the culture it pursues: customer-centricity, obsession with perfection, autonomy and responsibility, and rapid execution.