Google Acquires Bankrupt Spirit Airlines' Data for $10 Million

Google has acquired a vast dataset from the bankrupt US low-cost carrier Spirit Airlines for approximately $10 million (approx. 15 billion KRW).

The acquired dataset contains a massive volume of information, including:

• Over 100 million emails and 500 million Microsoft Teams items
• 17 million OneDrive files and 20.5 million SharePoint items
• Over 30 million customer service call recordings and 15 million chat logs
• 600,000 ServiceNow tickets and 13.7 million Oracle Responsys marketing data entries
• Operational data such as over 760,000 flight records, 5 million crew assignments, and over 1.2 million fuel receipts

Google stated that it purchased this data for the purpose of improving AI services. The fact that Mercor, a company that supplies data for training AI models, was a competitor in this bidding process demonstrates that the data is highly useful for AI training.

All of the data was sold in a deidentified state, and Google promised to remove any personally identifiable information (PII) if found.