AI BriefingChatGPT Ads Expands Across Europe
Key point
OpenAI has expanded its ChatGPT advertising service to 31 European countries.
Details
After completing a six-month test in the US, OpenAI is expanding ChatGPT Ads to 31 European markets, including Germany, France, Spain, and Italy. Initially, access will be available through the OpenAI advertising solutions team and partners, with self-service via Ads Manager expected to launch later this summer.
Ads will be shown only to users on the Free and Go plans, while Plus, Pro, and Enterprise subscribers will continue to enjoy an ad-free experience. OpenAI stated that its goal is to democratize AI access and strengthen support for free and low-cost services through advertising revenue.
Platform capabilities are also continuously being enhanced. Key updates include:
- Conversion optimization support: Optimization aligned with business goals, beyond CPM/CPC bidding
- Introduction of geo-targeting and custom audiences: Enabling more precise targeting
- Expanded measurement tools: Supporting performance analysis beyond clicks through OpenAI Pixel, Conversions API, and third-party measurement integrations
OpenAI emphasized that ads are designed to be useful for users' decision-making and that it adheres to the principle that advertisers do not access conversation content or sell customer data.
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