Apple Announces Changes to App Policies in the European Union

Through consultations with the European Commission, Apple stated that it will unify app business terms within the EU and eliminate the previously existing Initial Acquisition Fee and Store Services Fee. These changes will take effect on October 1, and developers can sign the new terms starting today.

Under the new fee structure, a base commission of 26% applies when using Apple In-App Purchase within the App Store, while small developers and subscriptions after their second year are charged 15%. When using alternative payment methods, a fee of 20% (10% for small developers) applies, and for payments via links outside the app, a fee of 15% (10% for small developers) is imposed. Apps distributed outside the App Store are subject to a 5% fee under the name Core Technology Commission.

Additionally, Apple has allowed the concurrent use of alternative payment methods and Apple In-App Purchase within the EU. However, developers must maintain their chosen payment option for 12 months and meet disclosure requirements to ensure a consistent user experience.

Child safety protections will also be strengthened. Apps in the Kids category cannot include external payment links to reduce fraud risk, and users under 18 must pass a parental gate requiring parental consent for alternative payments. Users under 13 are completely blocked from navigating to payment links outside the app.