How ChatGPT Work Helps Stampli Move Ideas to Market

Stampli, a procure-to-pay platform company, used Codex and ChatGPT Work to launch its Deep Finance product. With design resources allocated to other tasks, they reduced an estimated 243 hours of production work to about 77 hours, completing the launch 3.16x faster.

Codex connected product context, meeting notes, decisions, and messaging guidelines into a single shared system. This enabled the efficient generation of various marketing assets, including blog series, launch emails, webinar materials, social media creatives, and PR press releases. Notably, Codex handled about 90% of the hero animation work, significantly reducing the burden on freelance contractors.

This infrastructure also applies to daily operations, automating product documentation updates and content production. GPT-based systems gather information from product systems and meeting notes to keep help center documents and presentations up to date. This boosted the productivity of small teams by 10x, enabling them to produce hundreds of pieces of content each week.

Additionally, ChatGPT Work helps employees quickly grasp relevant business context at critical decision points. It maximizes work efficiency by retrieving and analyzing necessary data in real time during meetings.