AI BriefingOpen Analytics Releases Open-Source Analytics Tool with AI Integration
Key point
Open Analytics has released an open-source web analytics tool that supports cookieless design and AI chatbot integration.
Details
Open Analytics has released an open-source web analytics tool featuring a cookieless design and privacy-first principles. The tool is GDPR-friendly and can be self-hosted without consent banners. It offers a 50% discount promotion for the first month.
Privacy and Tracking Methods
It uses salt hashes that rotate at midnight for visitor identification and does not store original IP addresses. It enforces Global Privacy Control (GPC) on the server side, blocking requests regardless of snippet settings. Logged-in users can link ad clicks to purchases within a 30-day window by calling identify(external_id).
AI and Features
Traffic data can be queried via the AI Chat within the dashboard or through an MCP server. Custom events can be tracked without JavaScript code simply by adding HTML attributes (data-oa-event).
License
It is an open-source project under the AGPL license, allowing self-hosting and ensuring users retain data ownership.
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