OpenAI Launches Commercial Operations in São Paulo, Brazil, Strengthening Local Ecosystem Support

OpenAI announced that it is starting commercial operations through a local team based in São Paulo, Brazil. This team aims to collaborate with Brazilian enterprises, developers, researchers, and public institutions to translate AI adoption into economic growth and social progress.

Brazil is one of the top three markets globally for ChatGPT weekly active users, with user numbers nearly doubling over the past year. Currently, approximately 215 million messages are sent to ChatGPT daily from Brazil.

According to estimates by the independent research institute RegLab, AI is expected to add approximately R$1 trillion in value to the Brazilian economy by 2030. Data from June 2026 indicates that 35% of messages from personal accounts in Brazil were work-related, higher than the global average of 30%. Among work-related messages, 53% requested specific deliverables such as proposal writing, code generation, and marketing material creation.

Brazil ranks second globally in the number of OpenAI API developers and is the largest market for Codex in Latin America. Since early 2026, weekly Codex users in Brazil have increased more than 11-fold, and daily interactions have risen nearly 30-fold. Additionally, ChatGPT Enterprise seat counts have increased fivefold year-over-year, and Brazil is among the top 10 markets for OpenAI in terms of enterprise customer count.

OpenAI plans to collaborate with Instituto Tecnológico de Aeronáutica (ITA) to provide ChatGPT Edu accounts and credits to students and faculty, supporting local organizations in adopting and scaling AI responsibly.