AI BriefingDuckDuckGo search visits jump 28% after Google says people like AI Mode
Key point
In backlash against Google's AI search features, DuckDuckGo's search visits and app installs have surged.
Details
Criticism that Google's AI Overview excessively dominates the top of search results has led users seeking AI-free search to move to DuckDuckGo.
According to key metrics, visits to DuckDuckGo's AI-free search page (noai.duckduckgo.com) rose by an average of 22.7% week-over-week, and US mobile app installs increased by an average of 18.1%. In particular, iOS installs showed a surge averaging 33% week-over-week, peaking at as high as 69.9%.
This shift appeared right after Google CEO Sundar Pichai remarked that "people like" Search's AI Mode. DuckDuckGo CEO Gabriel Weinberg criticized Google for force-feeding AI features and stripping away user choice, saying this is degrading the quality of search results.
Rather than excluding AI entirely, DuckDuckGo is emphasizing as its core values giving users the choice to decide for themselves whether to use AI, along with privacy—not using search history and chat data to train AI.
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