Praktika Expands Immersive Language Learning Experience with ElevenLabs TTS

The AI language learning platform Praktika provides realistic conversational experiences through generative AI avatars. Each premium avatar is equipped with ElevenLabs' Text to Speech (TTS) technology to deliver human-like emotion and clear voice.

Since partnering with ElevenLabs in early 2024, Praktika's monthly voice credit usage has increased 3x, surging up to 5x in certain months, recording rapid global growth. ElevenLabs' infrastructure reliably handled the massive traffic expanding across 9 languages while maintaining service quality.

ElevenLabs' technology has driven the following results:

• Expanded learning languages through code switching and multilingual support
• Improved accessibility for beginners by implementing learning features that utilize users' native languages
• 15% increase in average session time following the voice upgrade

Actual A/B test results proved that realistic voices with emotional intonation are a key driver in boosting user retention and viral effects. Through this, Praktika has entered the top 10 in global language learning app rankings.