AI BriefingLuka Doncic
Key point
Luka Doncic's production company partnered with ElevenLabs to unveil 'Luk.AI,' an AI voice that perfectly replicates his voice.
Details
77x World, the production company of NBA star Luka Doncic, has signed a partnership with ElevenLabs and unveiled Luk.AI, an AI voice that precisely replicates his voice, speaking style, intonation, and delivery.
This technology is being used to create new media and entertainment experiences for brands and fans. Recently, in the Nike Jordan brand's campaign for its new Luka2 sneakers, ElevenLabs' AI voice was combined with an avatar developed by Epic Games.
ElevenLabs' technology offers the following key benefits:
- Brand engagement: Instantly generate and iteratively revise brand content without a studio recording process.
- Hyper-personalized campaigns: Deliver tailored marketing to diverse target audiences through dynamic, branching narratives.
- Fan interaction: Engage with fans in new ways, such as chatbots or personalized messages.
- Content localization: Generate content in multiple languages while preserving Luka's unique voice characteristics, thanks to multilingual support.
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