Guidelines for Content Publishing Platforms

As AI technology becomes widespread, many creators are using AI to improve content production efficiency. However, the availability of technology does not mean unregulated use, so it is essential to comply with the guidelines of major platforms such as YouTube, Spotify, and Apple Podcasts.

YouTube takes a positive stance that generative AI can enhance creativity, but emphasizes transparency so viewers are not misled. In particular, under new guidelines in effect since March 18, 2024, creators must disclose whether AI was used in certain situations.

Cases where disclosure of AI use is mandatory include the following:

• Cases using altered appearances or voices of real people, such as deepfakes
• Cases where footage of real events or places is modified with AI in a way that could mislead viewers
• Cases generating scenes of realistic threats such as natural disasters or war

Violating these rules can result in penalties such as content removal or expulsion from the YouTube Partner Program (YPP). However, unrealistic content such as fantasy worlds, or simple visual enhancements like color adjustments and filter application, are excluded from the disclosure obligation.