AI Drives Transformation of the Broadcasting Industry

With the spread of digital media, Traditional Broadcasting such as radio and TV has gone through a slump over the past 20 years. This is because highly interactive New Media such as streaming services, podcasts, and social media have monopolized public attention, narrowing the standing of traditional media.

However, the recent rapid advancement of AI technology is driving a revival of traditional broadcasting. Broadcasters are using AI to boost efficiency and drive viewer engagement across various areas including content creation, distribution, and personalization.

AI's role stands out especially in the field of Content Creation.

• Trend analysis and content idea suggestions using Generative AI
• Video editing and highlight generation through automatic editing tools
• High-quality automatic dubbing and subtitle generation using tools like ElevenLabs

By automating accessibility improvement work that previously required a lot of cost and time, these AI tools are expanding the reach of broadcast content and maximizing production productivity.