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ElevenLabs Signs Deal to AI-Clone Stan Lee

·2026.05.29 15:02

Key point

ElevenLabs has signed a deal with Stan Lee Universe to recreate the late creator's voice and likeness using AI.

Details

Voice synthesis company ElevenLabs has signed a deal with Stan Lee Universe to AI-clone the voice and likeness of Marvel's iconic figure Stan Lee.

Through this deal, users will be able to select Lee's AI clone on ElevenLabs' Iconic Marketplace to narrate audiobooks or have him appear in AI-generated comic panels. A book club series is also planned, in which the AI clone will read a new book each month.

Legal representative Chaz Rainey claimed that the deal aligns with Lee's spirit of wanting to meet fans wherever they are, but some have raised concerns about AI resurrection in relation to the ethical issues surrounding deceased individuals.

Recent examples of AI being used to recreate deceased individuals include Ian Holm in the film Alien: Romulus, James Earl Jones (Darth Vader) in Fortnite, and Val Kilmer, who had lost his voice.

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