OpenAI Acquires Fintech Startup Hiro
Key point
Hiro joins OpenAI to pursue its vision of an AI personal CFO at greater scale.
Details
Hiro is joining OpenAI. Founder Ethan Bloch started Hiro with the vision of building a personal AI CFO, and said it has helped customers plan and manage over $1 trillion in assets so far.
He cited growing touchpoints with the OpenAI team as the reason for joining, saying he concluded they could pursue the same goal at greater scale. He said personalized financial advice has long been either too expensive, too generic, or too hard to access, but ChatGPT is changing that.
Existing users can continue using the service until April 20, 2026, and new sign-ups have already been paused. Data can be exported from settings until May 13, 2026, and server data will be deleted on that date as well.
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