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OpenAI Introduces ChatGPT Ads in MENA

·2026.09.06 03:37

Key point

OpenAI has introduced ChatGPT advertising features in select MENA countries, excluding the UAE and Saudi Arabia.

Details

OpenAI has introduced ChatGPT advertising features in select countries within the MENA (Middle East and North Africa) region. This follows months of pilot testing and market expansion.

Notably, the UAE and Saudi Arabia were excluded from this rollout. The high frequency of ChatGPT usage in these countries is analyzed as a factor that led to prioritizing secondary markets.

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