AI BriefingHoichoi Scales Up Multilingual Audio Series Production
Key point
Hoichoi adopted ElevenLabs to cut dubbing time for multilingual audio series from 5 days to 2 days.
Details
Sooper, a new format app from the Bengali streaming platform Hoichoi, has adopted ElevenLabs's creative platform to build an audio content production pipeline. This allows them to manage the entire process from script input to final voiceover output, enabling large-scale production of high-quality multilingual audio series and promotional content.
The key workflow includes:
- Producing Hindi and English audio series using Text to Speech (V3 and Studio models)
- Generating voiceovers for promotional and launch videos
- Building a dubbing pipeline for scalable localization
As a result of adopting AI voice generation technology, they reduced dubbing turnaround time from approximately 5 days to 2 days. This has eased production pressure and increased efficiency, while significantly cutting the costs of multilingual releases and new format experimentation while maintaining emotional quality.
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