Google Cloud Customer Innovation Stories, May Edition: Supply Chain Agent Algorithms, Virtual Try-On API, Robot Camera Operators, and More

Urban Outfitters successfully migrated its 11TB Oracle database, which underpins IBM Sterling OMS at the core of its global e-commerce operations, to Google Cloud's AlloyDB for PostgreSQL. This migration maintained performance and reliability while reducing total cost of ownership (TCO) and securing the flexibility of the open source ecosystem, resolving vendor lock-in issues.

BASF Agricultural Solutions adopted AlphaEvolve on Google Cloud to manage its complex global supply chain. Using 3 years of historical data, it built a digital twin of the supply chain, and through code mutation it runs supply chain simulations that align with real-world data, optimizing thousands of decisions.