Write Label Cuts Ad Copywriting Costs by 95% with Generative AI

Write Label is an end-to-end creative solution for broadcasters, media companies, and creative agencies that produces audio and video ad scripts within 24 hours. By integrating AI21's custom model, it reduced reliance on its editor and writer community and made it possible to scale globally.

Radio ads had to simultaneously meet requirements such as 15, 30, and 60-second lengths, strong hooks, accurate representation of company names and websites, and syllable counts. Previously, 5 30-second ads were delivered within 8 business hours, taking 90-120 minutes to write, but now it only takes seconds.

The workflow built together with AI21 is as follows.

• raw AI-generated script generator: AI draft generator
• syllable counter: syllable count calculator
• optional editorial oversight: optional editorial review, where editors check FTC/FCC regulations and editorial standards
• An editing feature that lets customers make their own revisions

The model is based on J2-ultra architecture built on Jurassic-2, narrowly trained on radio ad guidelines and example scripts. As a result, writing costs dropped by at least 95%, and customers can now choose to use the AI-generated version alone or combine it with professional writers. This hybrid approach combining professional writers with AI has become a market differentiator.