AI BriefingDuckDuckGo Enhances Access to 'no-AI' Search Engine Amid Traffic Surge
Key point
DuckDuckGo has released a browser extension that allows users to set a search environment without AI search features as the default.
Details
DuckDuckGo has released a new browser extension that allows Chrome and Firefox users to set a 'no-AI' search experience as their default search engine.
When this extension is enabled, it directs users to an AI-free search page (noai.duckduckgo.com) that excludes AI-assisted answers, chat prompts, and AI-generated images. For DuckDuckGo browser users, AI-related settings are preserved even if browser history is deleted.
Recently, as Google has massively revamped its search engine to be AI-centric (AI Overviews), users have been increasingly seeking alternative search engines in response. Consequently, visits to DuckDuckGo's no-AI search page have increased by approximately 30% week-over-week, and iOS app installations in the US have surged by 69.9% weekly, indicating an explosive growth in traffic.
DuckDuckGo plans to further strengthen user choice by adding AI search setting controls to its Privacy Essentials extension for Chrome, Firefox, Edge, and Opera in the future.
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