ElevenLabs Launches Image, Video, and Templates APIs for Automated Creative Production

ElevenLabs has introduced Image, Video, and Templates APIs under its ElevenCreative suite, enabling developers to generate visuals and automate creative workflows programmatically. The Image and Video API provides direct access to leading models from Google, OpenAI, ByteDance, and Creatify, allowing users to generate, edit, and animate content at the same pricing structure as the web application.

Automated Creative Workflows

The Templates API extends this capability by allowing teams to build reusable creative structures in Flows and execute them from external systems. Once a template is approved in the canvas—defining composition, prompts, brand references, voiceover, and music—it can be triggered automatically when new products are added to a PIM, DAM, or storefront. This eliminates manual production cycles for each SKU, ensuring consistent output standards across thousands of products.

Integration and Availability

These APIs are designed for enterprise scale, supporting the generation of hundreds of on-brand assets across various channels and markets. The pipeline integrates ElevenLabs voice, music, and sound effects, transforming a single product image into a finished asset with audio components. Additionally, the image and video models are accessible via the ElevenLabs MCP (Model Context Protocol), allowing usage from Claude, ChatGPT, or Cursor with a single OAuth install.

The Image and Video API is available today for Pro plans and above, with documentation and quickstart guides provided for immediate implementation.